A Mindful leader with a passion for purpose-driven brands and a keen sense for delivering value and engagement to all stakeholders. Danna has more than 25 years of business experience from high-growth startups to franchise development to Fortune 50 companies. She is available or projects, consulting and advisory.
Creative Direction & Advisory: Designed/redesigned websites, marketing collateral, brand look, feel and voice alignment across platforms in B2C / B2B health, wellness, luxury fitness, executive development organizations increasing traffic/open rates 30%; influenced/set interior design standards for 50 luxury fitness franchise locations.
Go-To-Market Strategy: Collaborated with partners, vendors, leadership team to identify service, product and pricing models; produce media events; 50+ franchise location openings; DVD and product launches; annual franchisee convention; international speaker events and 30+ member events in seven cities. Oversight and collaboration of communications across all platforms, internal and external voice.
Scaled Growth | Start Up: Led organization through 200% growth, scaling from 25 to 75 locations, developing and implementing strategic business process improvement of sales and marketing training programs, with strong focus on brand integrity and client service. 441% membership growth.
People & Program Leadership: Tapped to build high-performance team responsible for risk management of $400M bank account; management of 100% remote team; establishment of national operations framework netting an annual gain of over $3M; the design and development of a white-glove executive development program for C-suite executives. Regularly present to the board.